However, hearing another participant mention something related may trigger the recollection of an important detail, which would otherwise get skimmed over in an interview. Sometimes during interviews, a participant might have trouble recalling all the details of an experience. Participants with similar goals or perspectives can build on each other’s responses or recall experiences in greater detail.Quantifying satisfaction or other sentimentsĭespite these shortcomings, there are some good reasons to consider a focus group:.Given these limitations, focus groups should NOT be utilized in the following contexts: To paraphrase my colleague Sarah Gibbons: a poorly run focus group can be a great way to pay 9 people for the opinions of three. ![]() Groupthink is also more likely to occur in these settings if only verbal contributions are given attention. Depending on the focus group’s format, it may disproportionately represent the opinions of those who are more talkative or quick to answer.
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